Privacy policy

PRIVACY POLICY (EU)

Last updated: January 28, 2026

This Privacy Policy explains how SIA “Reiņu īpašumi”, registration No. 50003887471 (the “Company”, “we”, “us”, or “our”), collects, uses, discloses, and protects personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Latvian and EU laws.

This Privacy Policy applies when you visit or use trauto.eu, make a purchase, communicate with us, or otherwise interact with our services (the “Services”).

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy shall prevail with respect to personal data processing.

1. Data Controller & Contact Details

Data Controller:
SIA “Reiņu īpašumi”
Registration No.: 50003887471
Address: Vienības gatve 29A–9, Rīga, LV-1004, Latvia
Email: vienibas29a@gmail.com
Phone: +371 20001717

Contact person for data protection matters:
Ivo Reins
Email: vienibas29a@gmail.com

2. Relationship with Shopify

Our online store is hosted on Shopify, which provides the e-commerce platform enabling us to sell products and services.

Shopify acts as:

a data processor when processing personal data on our behalf (e.g. hosting, checkout, payments), and
an independent data controller for certain enhanced features (e.g. fraud prevention, analytics, personalized advertising across Shopify’s network).

Information submitted through the Services may be processed by Shopify and its affiliated entities in accordance with the Shopify Consumer Privacy Policy.

3. Personal Data We Process

Depending on how you interact with the Services, we may process the following categories of personal data:

Contact information: name, billing and shipping address, email address, phone number
Transaction information: products viewed or purchased, order history, returns, exchanges
Payment information: payment method and transaction details (payment card data is processed securely by payment providers)
Account information: username, password, preferences, settings
Communications: messages, inquiries, customer support correspondence
Device & technical data: IP address, browser type, device identifiers
Usage data: interaction with the website, pages visited, time spent
Cookies & tracking data: as described in our Cookie Policy (if applicable)

We do not intentionally collect sensitive personal data.

4. Sources of Personal Data

We collect personal data:

directly from you,
automatically through your use of the Services (cookies, logs),
from service providers (e.g. payment processors, delivery partners),
from partners or third parties where legally permitted.

5. Purposes and Legal Bases of Processing

We process personal data only where permitted by law, based on the following legal grounds:

a) Performance of a Contract (Art. 6(1)(b) GDPR)

processing orders and payments
delivery of goods
account management
handling returns and refunds
customer support

b) Legal Obligations (Art. 6(1)(c) GDPR)

accounting and tax compliance
consumer protection obligations
responding to lawful requests from authorities

c) Legitimate Interests (Art. 6(1)(f) GDPR)

fraud prevention and security
website analytics and improvement
customer service quality assurance
protection of legal rights

Our legitimate interests are balanced against your rights and freedoms.

d) Consent (Art. 6(1)(a) GDPR)

marketing communications where required
personalized advertising
optional cookies or tracking technologies

You may withdraw consent at any time.

6. Marketing Communications

We may send you marketing communications:

with your consent, or
without separate consent where permitted by law (e.g. existing customer relationship under applicable Latvian and EU regulations).

You may opt out at any time by:

using the unsubscribe link in emails, or
contacting us at vienibas29a@gmail.com.

7. Disclosure of Personal Data

We may disclose personal data to:

Shopify and affiliated service providers
payment processors and banks
shipping and logistics providers
IT, hosting, analytics, and security providers
marketing partners (where permitted)
public authorities or courts where legally required

All processors act under contractual data protection obligations.

8. International Data Transfers

Personal data may be transferred outside the European Economic Area (EEA), including to countries where Shopify or its partners operate.

Where required, such transfers are safeguarded using:

European Commission Standard Contractual Clauses, or
adequacy decisions issued by the European Commission.

9. Data Retention

We retain personal data only for as long as necessary to:

fulfill contractual obligations,
comply with legal requirements,
resolve disputes,
enforce agreements,
or until consent is withdrawn.

Retention periods may vary depending on applicable laws (e.g. accounting regulations).

10. Your Rights Under GDPR

If you reside in the EEA or UK, you have the right to:

access your personal data
request correction or deletion
restrict or object to processing
receive data portability
withdraw consent at any time
lodge a complaint with your supervisory authority

In Latvia, the supervisory authority is the Data State Inspectorate (DVI).

Requests may be submitted to vienibas29a@gmail.com. We may verify your identity before responding.

11. Children’s Data

The Services are not intended for children. We do not knowingly process personal data of minors. If such data is identified, it will be deleted without undue delay.

12. Security Measures

We apply appropriate technical and organizational measures to protect personal data. However, no system can guarantee absolute security.

13. Third-Party Links

The Services may contain links to third-party websites. We are not responsible for their privacy practices.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be published on our website with an updated effective date.

15. Contact

For questions, requests, or complaints regarding personal data:

SIA “Reiņu īpašumi”
Email: vienibas29a@gmail.com
Address: Vienības gatve 29A–9, Rīga, LV-1004, Latvia